Blogging Relations

As Solis states, blogging is no longer for radical nut jobs or a bored teen telling you about how he "owned" on the last game of Halo 3. As the author states, it is much "than the composition of self-important 'ranters' or those merely publishing an online dairy." In PR 2.0, blogging has become a critical tool. As Deirdre Breakenridge stated in her blog "Web 2.0 technology combined with an audience’s desire to build and share content has transformed our industry. As a result, PR professionals are incorporating Web 2.0 resources into their brand’s PR strategy and planning for more targeted and impactful Web communication."

Blogging is becoming, or rather, has become, a new way for professionals to reach the public (NOT audience). It connects professionals one on one with those they are trying to reach. As Solis said, it humanizes the public, allowing PR people to connect with the greater public or to a niche community.

But we must remember that this is a two way street. We can put out information about our company in our blogs and the public will take notice. But we also must notice what the public says about it. Blogging democratizes information, and it'd be very foolish to ignore that.

proper ways to go about blogging:

-Make it clear what you're talking about
-Be professional
-Write to your public. Use vocabulary directed at them without using jargon

and the not so good:

-It isn't all about you. People don't want to keep on reading "I, me, myself" etc.
-Illegible text.
-Making it too flashy.
-Or on the flip side, making it too boring. It should catch the reader's eye, but not blind them.